An eBusiness model requires careful thought if money is not to be wasted. The world is on continuous rapid change and thinking processes need to be adopted to accommodate this. Many organisations have spent large amounts of money giving inappropriately low return to the business. The problem has been elsewhere!
eBusiness is much more than the implementation of technology. Techology is a great enabling tool but it is people who are the drivers of business success. It is necessary to take a holistic view of the business to ensure that structure, people and techology are integrated successfully. Cultural changes both internal to and external to the business need to be understood. Innovative thinking is the key to successful eBusiness.